All Things Content
Effective Communication Tips for Digital Media
How to Write a White Paper?
Aug 28th
A white paper argues a specific product or technology. White paper is now used for popularising new technological products and is widely seen as an advertising tool. As a powerful marketing tool, white paper can influence decision-makers in implementing solutions.
Writing White Paper
Unfortunately most white papers are written with such complications that understanding them becomes difficult. Some even look as if they have jumped straight out of the research lab on to your paper.
You are writing white paper on a technology or product to popularise it and give a boost in its sales, hence you have to take care that it is received in the right perspective. Here are certain guidelines More >
Importance of Proofreading
Aug 17th
Careless treatment of content and lack of proofreading has led to a billion-dollar lawsuit over Bell Atlantic, in the United States.
According to Law.com
But as in-house ERISA lawyer Peters drafted iterations of the new plan, he added a mention of the transition factor multiplier in the middle of a sentence — and then forgot to delete it from the end of the sentence. The implication of his mistake was that employees’ holdings in the old plan would be multiplied by the transition factor not once, but twice. The inadvertent doubling, according to Monday’s 105-page ruling (pdf) for Verizon, would have boosted Bell Atlantic’s pension liability by $1.67 billion.
More details here .
How to Write About Us Page
Aug 14th
The About Us page shows who you are, as group or a company, are and what you want your readers to think of you. The About Us page is important because it is depending on this page that your readers feel like reading ahead and visiting your pages again. Here are some guidelines that will help you create a better About Us page.
Friendly tone
Welcome your readers with a warm and friendly tone. This makes them to read ahead and a good feel never hurts.
Credibility
Give your name and address in full. This makes your readers think of you as a credible person and gives them confidence to continue using your website and do purchases if any. At the same time, More >